The Hong Kong Trade Development Council will organise the inaugural Hong Kong Shopping Festival this August. More than 230 brands will participate throughout the month. Organisers hope that local small and medium-sized businesses can promote their products to a wider audience through the event.
The festival has the slogan ‘Unveiling a New Lifestyle, Curated by Hong Kong’ which refers to new products in the market. It also reflects the high-quality local products that hopefully, will enrich people’s lives. Keep reading to learn more about the first Hong Kong Shopping Festival.
What to expect at the first Hong Kong Shopping Festival
More than 230 brands will participate and offer unique products and exclusive discounts across six categories. Shop for apparel and accessories, personal care and cosmetics, home and living, food and health supplements, as well as gadgets.
The festival will be divided into two parts. The first will be the Discount Month throughout August, during which an official campaign website will be available to all participating companies. There, it will list the featured products and special deals.
The next part will focus on live-streaming e-commerce. In late August, the HKTDC will invite 20 influencers to hold live-streaming sessions on major e-commerce platforms. They will promote 60 local brands and introduce Hong Kong products to consumers. As of now, these are the only details available. Stay tuned for more updates in the coming weeks.
The inaugural #HKTDC Hong Kong Shopping Festival from 1-31 August not only features high-quality #HongKong brands and products to Mainland China consumers, but also provides SMEs with practical experience in expanding into the region through #ecommerce. pic.twitter.com/3sV2l18uCO
— HKTDC (@hktdc) July 8, 2024
Strengthening Hong Kong’s appeal as a shopping mecca
The Hong Kong government fully supports the event. It aligns with the 2023 Policy Address to assist SMEs in their business expansion through e-commerce channels. “The brand of ‘Hong Kong’ has always been renowned for its high quality. Hong Kong’s products hold good brand value in the mainland and across the region,” said Financial Secretary Paul Chan.
Meanwhile, Executive Director of the HKTDC Stephen Liang added that the event has already attracted the participation of over 230 brands. “It will help local SMEs gain practical experience and prepare them for expanding their mainland e-commerce operations,” he said.
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This story first appeared on Lifestyle Asia Hong Kong
