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Here Is Everything We Know About The Latest Dbrand Controversy On X
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Here Is Everything We Know About The Latest Dbrand Controversy On X

By Amritanshu Mukherjee  | 
Published: Apr 12, 2024 07:29 PM HKT  |  5 min read

In a development that shouldn’t surprise anyone, Dbrand is, once again, in the midst of a major controversy but this time, it is the troublemaker. In fact, the trouble in question is grave enough that netizens have branded (pun not intended) Dbrand as being insensitive to its customer base and user community that usually adores the brand’s snarky responses on social media.

For the uninitiated, Dbrand rose to fame a couple of years ago for its high-quality mobile phone skins and cases, accompanied by a marketing team specialising in sarcastic responses and roasting its followers online. From its websites to social media channels, Dbrand is not alien to dishing out sarcastic takes against market trends with its bold messaging. Whether it is a multi-million dollar technology giant dictating the global smartphone trends or a consumer seeking a protective case for their iPhone, Dbrand’s team doesn’t spare anyone. During the Casetify controversy from a few months ago, Dbrand didn’t shy away from humiliating its rival.

While it’s important to have a sense of humour, especially in a world where most corporate entities stick to formal communication, it’s important to not cross the line. Unfortunately, Dbrand’s latest post on X (erstwhile Twitter) did just that and got the brand into trouble. Even its follow-up post for damage control couldn’t do much to dampen the effect.

So on that note, here’s a quick rundown of Dbrand’s latest tweet controversy and how it got netizens enraged.

How the Dbrand controversy started

The issue started when one of Dbrand’s newest customers took to X to complain about the poor quality of the product they purchased. Bhuwan Chitransh, an Indian customer, wasn’t happy with their purchase of Dbrand’s MacBook skin, stating that the skin changed colours within two months. Soon after, Dbrand’s social media team reposted Chitransh’s original complaint with a caption that was considered to be in bad taste.

dbrand controversy
Image Credits: Courtesy Dbrand via X

Chitransh later called out Dbrand for such a poor response to a customer and it wasn’t long before netizens took a stand against the accessory maker’s insensitive comment.

Dbrand, however, doubled down on its post, defending it and being sarcastic. Here are a few posts on X reflecting Dbrand’s initial intentions of not budging.

Many folks on X, including prominent media personalities in the tech industry, were quick to call out Dbrand for its insensitive tweet.

As the story kept developing, Dbrand revealed that its support team had reached out to Chitransh before the controversial post was made. Netizens were still upset with the original post and demanded that Dbrand take it down. The firm, however, was adamant about not deleting the original post.

However, after realising that the controversy was not dying down and that things were escalating at a rapid pace, Dbrand decided to course correct.

In a bid to compensate for the hurtful comments towards Bhuwan Chitransh, Dbrand eventually apologised to him in person and offered a sum of USD 10,000 as a “gesture of goodwill”. While this softened the blow to an extent, many were still unhappy about how an internationally reputed firm like Dbrand was handling the situation, using hush money to keep people silent.

Dbrand, in its defence, argued that it was not interested in deleting the post on X so that nobody mistakenly assumes it wanted to brush it all under the carpet.

Did Dbrand delete the original X (previously Twitter) post?

Eventually, some of the biggest content creators in the tech domain voiced their concerns regarding the brand’s response to the fiasco and called out Dbrand for crossing the line.

MKBHD’s Marques Brownlee expressed his dissatisfaction with the situation and was unwilling to collaborate with the brand in the future.

Dbrand’s team eventually gave up and deleted the original post from its X timeline. Additionally, the brand clarified that it has resolved the issue with Chitransh and was willing to be “more mindful going forward“.

Does the controversy affect your buying decision?

That solely depends on you as a customer.

While we don’t support insensitive comments against any race or religion, Dbrand makes some of the best vinyl skins for smartphones, tablets, laptops, cameras and various other categories. If the controversy has wavered your support for the brand, you can always check out other local players in this segment for buying skins, cases and other accessories for your devices.

(Hero and Featured Image Credits: Courtesy Zac Wolff via Unsplash/Representational Image)

Note:
The information in this article is accurate as of the date of publication.
Controversies dbrand Smartphones Tech x
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Here Is Everything We Know About The Latest Dbrand Controversy On X

Amritanshu Mukherjee
Senior Digital Writer, Tech and Gaming
Amritanshu lives and breathes tech, cars, Formula 1, space stuff and everything that delivers an adrenaline rush. Since 2016, he converted his favorite hobby of going all gaga over iPhones and Lamborghinis ..Read More
   
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