Everything We Know About K11 Musea’s ‘Wondrous Summer—100 Reimagined Childhood Experiences’ Campaign

This summer, join K11 Musea as it celebrates the season with its “Wondrous Summer — 100 Reimagined Childhood Experiences” campaign. From exhibitions and pop-ups to workshops and performances, there’s something for the whole family to enjoy. Keep reading to find out more about the campaign.

Summer is the time to let loose and have some fun. Whether it’s trying out new experiences, improving yourself, or reliving your childhood memories, K11 Musea has a whole line-up of events for you to enjoy. Additionally, new F&B concepts are coming to the mall so you can get your fill.

“Wondrous Summer” at K11 Musea

“100% DORAEMON & FRIENDS” exhibition

The “100% DORAEMON & FRIENDS” is the talk of the town this summer. As the biggest Doraemon-themed exhibition in the world, it’s been drawing in crowds to K11 Musea and the Avenue of Stars. Revisit the beloved character of your childhood in the ticketed exhibition and free outdoor zone. There’s even a giant inflatable Doraemon to take pictures with! Not only that but there’s also a “100% DORAEMON & FRIENDS Café” at Artisan Lounge by LUBUDS. For those interested, we’ve got the full details on the exhibition and supporting events here.

Date: July 13 – August 18
Time: 11 a.m.–9 p.m. (Mon–Thu); 11 a.m.–10 p.m. (Fri); 10 a.m.–10 p.m. (Sat–Sun)
Venue: 6/F, K11 Musea and Avenue of Stars

“Journey with Minerals” exhibition by L’ÉCOLE, School of Jewelry Arts

L’ÉCOLE, School of Jewelry Arts is also hosting its latest exhibition, “Journey with Minerals,” in partnership with a renowned French museum. Explore the world of natural art pieces and minerals that have inspired collectors worldwide. The exhibition also includes a curated series of edutaining programmes, free tours, interactive activities, and more. Catch the exhibition while it’s running from now until October.

Date: July 20 – October 31
Time: 1 p.m.–7 p.m.
Venue: 5/F, K11 Musea

Tod’s “Italian Garden” pop-up

Currently, visitors can catch Tod’s “Italian Garden” experience from now until August 8 at the Opera Theatre. The pop-up installation was inspired by the traditional gardens of the villas in Italy’s countryside. Explore Tod’s high-quality accessories made with Italian craftsmanship alongside sculptures, chess pieces, and gardening tools.

Date: July 19 – August 8
Time: 10 a.m.–10 p.m.
Venue: G/F, Opera Theatre, K11 Musea

Versace “La Vacanza” pop-up boutique

The MUSE EDITION atrium currently hosts the Versace “La Vacanza” pop-up boutique. It’s Asia’s first coral-colour concept store. At the pop-up, you’ll find ready-to-wear items and accessories. Excitingly, these items will feature the new graphic print, Barocco Sea, which embodies Versace’s heritage of prints with elements of the sea. The pop-up also features homeware from Versace Home and the K11 Musea exclusive Mercury sneakers collection.

Availability: July – October
Time: 11 a.m.–9 p.m. (Sun–Thu); 11 a.m.–10 p.m. (Fri–Sat)
Venue: G23A, G/F, MUSE EDITION, K11 Musea

Workshops and experiences

During the K11 Musea “Wondrous Summer” campaign, families and kids can enjoy over 100 experiences, offers, and weekend giveaways. Let your kids engage their creativity and enter the LEGO DREAMZzz world at LEGOLAND Discovery Centre Hong Kong. Take part in the exciting Bingo engagement activity and the exclusive 4D experiences that are suitable for the whole family.

For family wellness and togetherness, join PURE’s yoga sessions that are designed for both kids and parents. Meanwhile, Petit Bazaar is hosting balloon giveaways and whimsical paper crown workshops for fun family activities. You can also create your own oversized rice balls at the Oniku Kappo Jikon Onigiri workshop.

New F&B concepts

The Food Playground has relaunched with five new exclusive vendors. Guests can now enjoy even more options with over 400 dishes and drinks on offer. Highlights include the Kimchi Tofu Pot with Pork at Oppa Korean Tofu House. JIRO Ramen offers Grilled Prawn Ramen featuring three types of prawns, limited to 100 bowls a day. Try the Teppanyaki Australian T-bone Steak at Beef Ba and Pan-Fried Xiao Long Bao at Dim Sum Box. Remember to wash the food down with Hong Kong-style milk tea from HK Tea Café while you’re there.

“Wondrous Summer — 100 Reimagined Childhood Experiences” at K11 Musea
Date: July 12 – September 1
Time: 10 a.m. – 10 p.m.
Venue: K11 Musea, 18 Salisbury Road, Tsim Sha Tsui, Kowloon

(Images: K11 Musea)

This article first appeared on Lifestyle Asia Hong Kong