The Hottest Sneaker Releases Of July To Kick Off The Second Half Of 2024 In Style

July 2024 is all about exciting plans from the big sneaker brands for the Paris Olympics. The month looks packed with running and lifestyle sneakers designed for the occasion, both for the attendees and the fans. 

Included in the upcoming sneaker releases in July are Nike’s popular AlphaFly 3, the introduction of the Adidas AE 1 Low in marble black tones, another exciting number in the Fenty Puma lineup and fresh versions of the Air Jordan 3.

Looking forward to snagging your next best pair of kicks? Our detailed guide will help both seasoned sneakerheads and newcomers make the perfect choice from these standout sneaker releases of July 2024.

10 best sneaker releases of July 2024 that should be on your radar

Pick from this new roster of sneakers from your favourite brands — Nike, Adidas, PUMA and ASICS to ‘kick’ off the second half of 2024 in style. 

PUMA LaFrancé ‘Moment’ and ‘Untouchable’

Release Date: 5 July 2024
Price: USD 110 (HKD 859 approx.)

PUMA LaFrancé is coming out with two new colourways called ‘Moment’ and ‘Untouchable’. LaMelo Ball and PUMA Hoops have been expanding their collection since the beginning of this year, and these new lifestyle-oriented sneakers are the latest addition.

The Moment version comes in a beige colour, while the Untouchable pair features a combination of pink and black. Both styles have plenty of co-branding and a chunky silhouette. These upcoming sneakers will be available on the PUMA website.

PUMA MB.03 Miami

Release Date: 5 July 2024
Price: USD 125 (HKD 976 approx.)

Looks like LaMelo Ball and PUMA Hoops are gearing up for a busy weekend as another bomb sneaker, the PUMA MB.03 Miami, will be released on the PUMA website. Featuring a vibrant all-teal design with pops of bright pink accents and branding, the pieces have been made keeping the ‘Miami’ theme in mind.

Puma Creeper Phatty Corduroy Fenty Red Gum

Release Date: 11 July 2024
Price: USD 120 (HKD 937 approx.)

Rihanna and Puma have teamed up once again for the latest release in the Fenty Puma line. The Puma Creeper Phatty has been given a new look with a corduroy upper, bringing a fresh twist to the Y2K-inspired silhouette. Available in Black and Red Gum colourways, these sneakers feature a mix of corduroy and suede materials for a stylish finish. The red pair stands out with white laces and a white Formstrip on the midfoot, making a bold statement.

Up There x ASICS GEL-TERRAIN

Release Date: 6 July 2024
Price: USD 180 (HKD 1,406 approx.)

Up There, an Australian sneaker store has been making waves in the shoe game. They’re known for being a go-to spot for sneakerheads and for their awesome collabs with New Balance and ASICS. This time, they’ve teamed up with ASICS once again to revamp the GEL-TERRAIN. The colour scheme of mauve, lavender and grey is spiced up with pops of acid yellow and fiery red, paying homage to the wild landscapes of Australia.

Air Jordan 1 High OG ‘First in Flight’

Release Date: 6 July 2024
Price: USD 180 (HKD 1,406 approx.)

Next up on our list of the hottest sneaker releases of July 2024 is the Air Jordan 1 High OG. This release pays homage to Michael Jordan’s aerial prowess and the Wright brothers’ groundbreaking accomplishment. Featuring a women’s-exclusive colourway in North Carolina blue, off-white, navy, and gold accents, these sneakers are a tribute to the state’s aviation legends. Keep an eye out for them at select Nike stores!

Nike AlphaFly 3 ‘Hyper Pink’

Release Date: 18 July 2024
Price: USD 285 (HKD 2,226 approx.)

The Nike AlphaFly 3 in Hyper Pink is the latest iteration of the Nike Air Zoom Alphafly Next% series. The sneakers are a toned-down version of the earlier pair in fuchsia and orange number and are perfect to bring in a dash of pink to a race day. Designed for both comfort and speed, these sneakers come equipped with a sturdy yet lightweight support system, along with a full-length ZoomX foam and rubber outsole for enhanced energy return and traction.

Nike Air Max Sunder Gold Deep Ocean

Release Date: 11 July 2024
Price: USD 180 (HKD 1,406 approx.)

Originally ahead of its time in ’99, the Air Max SNDR is making a bold comeback. With a snug fit around the heel and a zip-up shroud, this shoe is all about breaking boundaries. The striking colour combination features Deep Ocean overlays paired with a Canyon Gold shroud, accented by reflective panels in Light Smoke Grey. Not to mention, it offers Max Air cushioning in the heel and Nike Air in the forefoot for ultimate comfort and bounce.

Adidas AE1 Low ‘MX Grey’

Release Date: 20 July 2024
Price: USD 110 (HKD 859 approx.)

After gaining considerable attention on the feet of Anthony Edwards’ in the NBA Playoffs, the red-hot AE1 gets its first low-top release with a colourway featuring a marble-like pattern. Another version of the Adidas sneaker with a darker marble print will also be released on the same day for a price of USD 120.

Air Jordan 3 ‘WNBA All-Star’

Release Date: 13 July 2024
Price: USD 200 (HKD 1,562 approx.)

Another hot Nike sneaker release of July 2024 is the Air Jordon 3 ‘WNBA All-Star’. These Jordans feature a unique design with canvas replacing the usual leather on the upper. Look out for the WNBA logo on the insole and orange accents on the outsole that truly define the aesthetic of these upcoming sneakers.

Nike GT Hustle 3 ‘Safari Olympic’

Release Date: 24 July 2024
Price: USD 205 (HKD 1,601 approx.)

Rounding up our listicle of the best sneaker releases of July 2024 is the Nike GT Hustle 3 ‘Safari Olympic’. These kicks are part of Nike’s Olympics footwear collection and feature a unique Dalmatian spot design on the upper and midsole. The addition of a vibrant orange underneath the cushioning systems adds a pop of colour to the overall look.

(Header and feature image courtesy: ASICS and PUMA)